Work done for the French Institute of Naples
The centennial logo of the French Institute of Naples use an essential typographic character of the literature, the asterisk. The asterisk allows to link a word to its definition, to its context and thus to illuminate the text. It is both a cultural symbol and an entity relating to knowledge.
Within the logo, a branch of each asterisk merge to create a link between them with the word "ans" or "anni". The term "ans" then becomes the link between France and Napoli.
The logo comes in 4 colors inspired by the colors of the Italian and French flag. Each shade refers to different categories of events and thus created a signage by color.
