This project was carried out in collaboration with my incredible team mates, Julien Loutrein↗︎, Sara Tantane↗︎ and Maïa Toutlouyan↗︎↗︎.
In a society oscillating between exclusion and inclusion, where some invite to build walls, to raise barriers, Tati invites its target to a total diversity. This means recognizing our cultural plurality, our mixed identities, rich in intercultural experiences. The brand wants to highlights the strong French blend and decomplex populations by valuing each culture.
For the new Tati's communication campaign, we are reinstating this vision as a fundamental value of his DNA. The brand is looking to the future: TATI 2089. What form will take the diversity in the next decades?
For the new Tati's communication campaign, we are reinstating this vision as a fundamental value of his DNA. The brand is looking to the future: TATI 2089. What form will take the diversity in the next decades?
TATI 2089: Freedom, Equality, Diversity.
For there is no question of blood but of tolerance towards cultures different from his own. Where fraternity induces integration by blood, Tati emphasizes the fact that we can integrate ourselves through our own culture, mingling with others.
For there is no question of blood but of tolerance towards cultures different from his own. Where fraternity induces integration by blood, Tati emphasizes the fact that we can integrate ourselves through our own culture, mingling with others.
More open to diversity, activities and behaviors of this young people group are marked by cultural hybridization.
Our message: Without borders, without limits.
Tati 2089 is a creative bazaar promoting the imagination and enhancing creativity, everyone can mix and associate elements freely. As Tati did at the time, we make this pop-up moving store a place of diversity and sociability where customers gather and exchange around clothes' boxes. In short, a place where social and cultural boundaries can be lifted and different communities united in one place.
Tati 2089's pop-up store
Tati 2089's filter on instagram.
